#52: Avoiding the “Friend Zone” in Business Development

Attorneys spend a lot of time developing business, however, this tends to land them in the “Friend Zone”. Today I talk about how you can build relationships while still being able and comfortable to ask for the business.

Things you will learn in this episode:

  • How to determine what type of relationship are you building with potential or future clients and why this matters
  • Why there is nothing wrong with developing a relationship with the ultimate goal of helping someone
  • How to avoid the “Friend Zone” while building the relationship
  • The way to ask the right questions (at the right time) and what you should know about the other person to determine you are not in that “Friend Zone.”




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Professional Bio

Heather Joy Hubbard is an attorney, speaker, author, and strategic coach. Through her personal and professional development company, she helps attorneys reduce stress, manage priorities, and build a book of business. Prior to her work helping professionals find more balance and success, Heather was a partner and practice group leader at an AmLaw 200 firm. She has been recognized by Best Lawyers in America in the areas of Copyright, Trademark, Intellectual Property Litigation and Patent Litigation, Mid-South SuperLawyers, Benchmark Litigation and Managing IP Stars. She was also named one of Nashville's Top 40 under 40 by the Nashville Business Journal. Heather graduated  summa cum laude   from the University of Louisville and received her  juris doctorate  from Vanderbilt University Law School.

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