#20: Legal Sales Funnels

No matter your business type, building your business is essential. For lawyers, we tend to stay in our legal box, but using standard business tools is how your business can thrive. In this episode, I talk about the importance of building your business and always asking for the sale.

Things you will learn in this episode:

  • The importance of staying focused for better results
  • Why don’t we talk about sales funnels in the legal world
  • The biggest mistake that a lawyer makes in business
  • Why we really hate to sell ourselves
  • How a thriving book of business can serve you
  • What a funnel is and the different steps it has
  • Ask for the business!
If you’d like to create your own sales funnel, you can download my cheat sheet as an
example to get you started:

Links mentioned in this episode:


Legal Career Clarity Course






Life and Law in Balance – Partner Retreat


Right-click here to download this episode.



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Professional Bio

Heather Joy Hubbard is an attorney, speaker, author, and strategic coach. Through her personal and professional development company, she helps attorneys reduce stress, manage priorities, and build a book of business. Prior to her work helping professionals find more balance and success, Heather was a partner and practice group leader at an AmLaw 200 firm. She has been recognized by Best Lawyers in America in the areas of Copyright, Trademark, Intellectual Property Litigation and Patent Litigation, Mid-South SuperLawyers, Benchmark Litigation and Managing IP Stars. She was also named one of Nashville's Top 40 under 40 by the Nashville Business Journal. Heather graduated  summa cum laude   from the University of Louisville and received her  juris doctorate  from Vanderbilt University Law School.

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