#75: Marketing Matrix

Want to know what the Marketing Matrix is and how it can help you plan and prepare for your year? Today I’m going to walk you through it and give you and all the options that are available to you. In this episode, you’ll hear how planning your marketing the right way will help you be realistic about the time and effort you can dedicate to these activities.

Things you will learn in this episode:

  • Why attorneys tend to have a scattered approach to business development
  • Who is your preferred client – and how to market to them
  • Why you should be paying attention to what your potential clients are doing on social media
  • Tips for having your web presence work for you
  • What content platforms and strategies should be implemented into your marketing plan
  • How you can use speaking engagements to connect with others and grow your business
  • Ways to write from a marketing perspective and the in’s and out’s of email marketing
  • My thoughts on spending money on SEO
  • And much more!


Episode #7: The Rich Is in the Niche


Episode #20: Legal Sales Funnels


Episode #36: Public Relations and Press Success with guest Jennifer Berson


Episode #69: How to Sell Without Being Salesy


Legal Road Map with Autumn Witt Boyd




Right-click to download this episode.



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#71: Power of Planning
Professional Bio

Heather Joy Hubbard is an attorney, speaker, author, and strategic coach. Through her personal and professional development company, she helps attorneys reduce stress, manage priorities, and build a book of business. Prior to her work helping professionals find more balance and success, Heather was a partner and practice group leader at an AmLaw 200 firm. She has been recognized by Best Lawyers in America in the areas of Copyright, Trademark, Intellectual Property Litigation and Patent Litigation, Mid-South SuperLawyers, Benchmark Litigation and Managing IP Stars. She was also named one of Nashville's Top 40 under 40 by the Nashville Business Journal. Heather graduated  summa cum laude   from the University of Louisville and received her  juris doctorate  from Vanderbilt University Law School.

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