#36: Public Relations and Press Success with guest Jennifer Berson

On today’s show, my guest Jennifer Berson shares her journey as she transitioned from a lawyer to a PR professional and started her own business in the process. You’ll hear Jennifer’s advice on how you can pursue a branding and PR plan in order to get yourself seen as an expert, whether you’re in the legal field or otherwise.

Things you will learn in this episode:

  • How Jennifer intuitively knew about brands and marketing (and took the leap to pursue her passion)
  • Why law just never felt like a career to her…
  • Thinking about stepping away from your legal career? Here’s what you can do!
  • Do lawyers need PR and branding?
  • How to start making yourself that trusted reliable resource that provides value to others

Links:

Connect with Jennifer at JenerationPR.com

 

JenerationAcademy.com

 

HelpAReporter.com

 

Right-click to download this episode.

 

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Professional Bio

Heather Joy Hubbard is an attorney, speaker, author, and strategic coach. Through her personal and professional development company, she helps attorneys reduce stress, manage priorities, and build a book of business. Prior to her work helping professionals find more balance and success, Heather was a partner and practice group leader at an AmLaw 200 firm. She has been recognized by Best Lawyers in America in the areas of Copyright, Trademark, Intellectual Property Litigation and Patent Litigation, Mid-South SuperLawyers, Benchmark Litigation and Managing IP Stars. She was also named one of Nashville's Top 40 under 40 by the Nashville Business Journal. Heather graduated  summa cum laude   from the University of Louisville and received her  juris doctorate  from Vanderbilt University Law School.

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Copywriting:  Terri Trespicio, Jill Pond & Nikki Groom

Photographs:  The Photographix  & Jessica Sunshine Photography.