#85: Setting Expectations

Why can setting client expectations be so tricky sometimes? Today I’m going to help you navigate this issue because by setting client expectations up front, you’re showing that you value the relationship and want to protect it as well as protecting yourself and your business. In this episode, I’m going to walk you through the 4 stages of expectations and how to align them in order to better your client’s experience.

Things you will learn in this episode:

  • When setting client expectations really matters and how it affects you and your business
  • Why expectations are so important for both you and your clients
  • How to start by setting expectations with prospects
  • Why you shouldn’t overpromise in the consult stage
  • Considerations for the engagement stage
  • The importance of following through






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Professional Bio

Heather Joy Hubbard is an attorney, speaker, author, and strategic coach. Through her personal and professional development company, she helps attorneys reduce stress, manage priorities, and build a book of business. Prior to her work helping professionals find more balance and success, Heather was a partner and practice group leader at an AmLaw 200 firm. She has been recognized by Best Lawyers in America in the areas of Copyright, Trademark, Intellectual Property Litigation and Patent Litigation, Mid-South SuperLawyers, Benchmark Litigation and Managing IP Stars. She was also named one of Nashville's Top 40 under 40 by the Nashville Business Journal. Heather graduated  summa cum laude   from the University of Louisville and received her  juris doctorate  from Vanderbilt University Law School.

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