#56: Top Takeaways – Strategies to Grow Your Business

In this episode, I’m sharing my top four takeaways from the recent Traffic & Conversion Summit in San Diego. Even if you don’t use online marketing in your practice, I always feel there’s something to learn from other industries and this event gave lots of lessons that can be applied to your legal practice.

Things you will learn in this episode:

  • Why customer experience should be top of mind for attorneys (even if your client is a big corporation)
  • How to host an event or seminar that wows your clients and keeps them coming back for more
  • The best and fastest approach to scaling your business development model
  • What a “premium” is and how to use it in your marketing and sales efforts
  • How to leverage LinkedIn (the right way!) to get new business


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Professional Bio

Heather Joy Hubbard is an attorney, speaker, author, and strategic coach. Through her personal and professional development company, she helps attorneys reduce stress, manage priorities, and build a book of business. Prior to her work helping professionals find more balance and success, Heather was a partner and practice group leader at an AmLaw 200 firm. She has been recognized by Best Lawyers in America in the areas of Copyright, Trademark, Intellectual Property Litigation and Patent Litigation, Mid-South SuperLawyers, Benchmark Litigation and Managing IP Stars. She was also named one of Nashville's Top 40 under 40 by the Nashville Business Journal. Heather graduated  summa cum laude   from the University of Louisville and received her  juris doctorate  from Vanderbilt University Law School.

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