Why it’s hard to turn a friend into a client

Do you ever find yourself in the “friend zone”?

You know, the one where it’s awkward to ask for business…

Because what will they think?

Will it ruin the relationship?

Or maybe you’re in the “friend zone” and feel as though you have such a great relationship that you’d naturally get your friend’s legal work.

And then a matter falls squarely within your zone of genius and your friend hires someone else.

Ouch!

You followed all the rules. You tried to develop a meaningful relationship. You focused on them.

What happened?!?!?

You stumbled into the deadly “friend zone.”

In today’s Hustle & Flow podcast episode, I break down what’s really happening with this unintentional phenomenon and how to avoid it in the future.

You can absolutely develop friendships with potential clients.

But if you’re not following the right approach, you’ll end up with a bunch of friends who want to hang out but never send you any business.

Listen to the episode here.

Then leave me a comment below. What’s the one thing you’re going to change about your business development strategy to avoid the friend zone in the future?

Best,

Heather

 

P.S. After 5 long months, the Legal Career Clarity Course is about to open for enrollment again! If you want to be the first to know when doors open, get on the waiting list here.