How to sell without being salesy

I want to let you in on a little secret.

I don’t love sales.

Don’t get me wrong. I love helping new clients and making more money.

So, in that sense, I love sales!

What I don’t like is…

• having sweaty palms and shortness of breath
• feeling personally rejected
• worrying about what others might think
• feeling drained and depleted

Selling personal services can tap into our greatest fears, which most of us prefer to avoid at all costs.

If you became a lawyer to help others but hate business development, it’s time to look behind your fears and learn the truth about how you’re actually harming others by not asking for their business.

In today’s Hustle & Flow podcast episode, I’ll help you see why sales is a form of service to others and how you can begin to promote your legal services without being slimy, sleazy, salesy.

You can listen HERE.

Best,

Heather

P.S. When you’re ready to grow your book of business, here’s how I can help:

(1) Deep Dive Day – After a full-day private session, you’ll walk away with a unique strategy based on your strengths and skillset including a written plan and an entire year of activities mapped out for you. No more guessing what do and when – you just have to execute.

(2) Asking for Business Workshop – For firms and organizations, this full-day interactive workshop teaches attorneys the skills they need to develop leads, ask for business, and close sales.

(3) AmLaw 200 Masterminds – For large firms truly committed to the retention and advancement of diverse attorneys, this year-long small group program gives underrepresented partners the resources they need to develop a substantial book of business.