Content Creation Strategy Resources

Do you create and distribute content on a consistent basis?
If not, you should consider doing so if:
  • you want to attract or retain clients
  • you want others within your company or industry to know your name
  • you want to become known as an expert or thought leader
  • you want to broaden your network and deepen your connections
  • you want to have a reputation as being a giver, mentor, or connector
Creating free, valuable content is one of the best ways to build credibility and gain name recognition.
Whether it’s social media posts, articles, blogs, videos, or speaking, there are plenty of opportunities to strategically share information, opinions, insight, and inspiration to elevate your career and business. In this week’s Hustle & Flow podcast episode, I’ll walk you through the 5 steps to creating a strategic content creation plan. Listen to the episode HERE.
The members of The 2020 Experience have been crushing it lately with their content, so I’ve pulled together some of their recent examples on this resource page. Not only will it give you some ideas on the type of content you can create, I think you’ll find their content to be relevant and useful in your own life as well.
Click on the photos below to view each resource.


Anne Hydorn: Your Guide to Better Incapacity Protection in Your Estate Plan














Anne Hydorn: Don’t Risk it: Get a Financial Power of Attorney in Place
Anne Hydorn: Preparedness Planning Checklist

Ari Alvarez: The Attorney’s Path to Partnership: How to Best Position Yourself for a Promotion




Kirby Drake: Can Your Computer Be an Inventor? USPTO Says No




Kirby Drake: Patent Pending – What Does It Mean and What’s Required?




Amy Griggs: VTLA Tuesday Tips: Making the Most of This Time




Del Friday: Friday Phone Formula




Estelle Winsett: Shelter In Style Facebook Group




Sarah-Nell Walsh: Wayfinders Atlanta





Amy Griggs: How Can Courts Protect Jurors After COVID-19?




Michelle Lawless: Networking during COVID-19 – What no one is talking about




Sondra Radcliffe: Taming the Chaos – 10 Tips to Help You Navigate WFH, Homeschooling and Leading a Team Through Change





Deb Bakti: Calm In The Chaos with Edy Nathan
Professional Bio

Heather Joy Hubbard is an attorney, speaker, author, and strategic coach. Through her personal and professional development company, she helps attorneys reduce stress, manage priorities, and build a book of business. Prior to her work helping professionals find more balance and success, Heather was a partner and practice group leader at an AmLaw 200 firm. She has been recognized by Best Lawyers in America in the areas of Copyright, Trademark, Intellectual Property Litigation and Patent Litigation, Mid-South SuperLawyers, Benchmark Litigation and Managing IP Stars. She was also named one of Nashville's Top 40 under 40 by the Nashville Business Journal. Heather graduated  summa cum laude   from the University of Louisville and received her  juris doctorate  from Vanderbilt University Law School.

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