#163 Content Creation Strategies

We should all be focused on our content creation strategy even if we don’t realize it. Part of your content creation may be that you are active on social media or writing a blog or producing a podcast or maybe you aren’t doing any of those things, but you’ve considered doing one or more of them. Whether you are in the market for additional clients or you just want to be seen as a leader or as an expert in your company or you are just trying to create more credibility within your industry, focusing on your content creation strategy will certainly help.

Things We’re Covering in this Episode:

  • Learn exactly what content creation is and why you should be doing it
  • Four easy steps to create a content strategy
  • Avoid all of the noise and provide relevant content
  • Understand how to provide free tips while still getting business
  • Track your success on social media

Links Mentioned:

Content Creation Strategy Resources








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Professional Bio

Heather Joy Hubbard is an attorney, speaker, author, and strategic coach. Through her personal and professional development company, she helps attorneys reduce stress, manage priorities, and build a book of business. Prior to her work helping professionals find more balance and success, Heather was a partner and practice group leader at an AmLaw 200 firm. She has been recognized by Best Lawyers in America in the areas of Copyright, Trademark, Intellectual Property Litigation and Patent Litigation, Mid-South SuperLawyers, Benchmark Litigation and Managing IP Stars. She was also named one of Nashville's Top 40 under 40 by the Nashville Business Journal. Heather graduated  summa cum laude   from the University of Louisville and received her  juris doctorate  from Vanderbilt University Law School.

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