#85: Setting Expectations

September 25, 2018

Why can setting client expectations be so tricky sometimes? Today I’m going to help you navigate this issue because by setting client expectations up front, you’re showing that you value the relationship and want to protect it as well as protecting yourself and your business. In this episode, I’m going to walk you through the 4 stages of expectations and how to align them in order to better your client’s experience.

Things you will learn in this episode:

When setting client expectations really matters and how it affects you and your business

Why expectations are so important for both you and your clients

How to start by setting expectations with prospects

Why you shouldn’t overpromise in the consult stage

Considerations for the engagement stage

The importance of following through

Links:

LifeAndLawLIVE.com

Instagram.com/HeatherHubbard

Hustle & Flow Podcast Directory

Blog: How to sell without being salesy

Blog: The marketing matrix [podcast + free worksheet]

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Professional Bio

Heather Joy Hubbard is an attorney, speaker, author, and strategic coach. Through her personal and professional development company, she helps attorneys reduce stress, manage priorities, and build a book of business. Prior to her work helping professionals find more balance and success, Heather was a partner and practice group leader at an AmLaw 200 firm. She has been recognized by Best Lawyers in America in the areas of Copyright, Trademark, Intellectual Property Litigation and Patent Litigation, Mid-South SuperLawyers, Benchmark Litigation and Managing IP Stars. She was also named one of Nashville's Top 40 under 40 by the Nashville Business Journal. Heather graduated summa cum laude from the University of Louisville and received her juris doctorate from Vanderbilt University Law School.