#7: The Rich Is in the Niche

On today’s episode, I’m talking all about niching. If you’re ready to increase your rates, grow your business, or better position yourself for an in-house job, then this is an episode you need to listen to.



  • What does “the rich is in the niche” really mean and why does it matter so much?
  • The reasons why attorneys resist the concept of niching down
  • If you are trying to please everyone, you won’t please anyone
  • The differences between substantive and marketing niches
  • The ways to position yourself as an expert and build credibility in your substantive niche
  • Why you’re not really memorable if you only market yourself as a general litigator or attorney
  • Ways to start niching today even if you’ve not done it in the past

And much more!


Right-click here to download this episode.


Professional Bio

Heather Joy Hubbard is an attorney, speaker, author, and strategic coach. Through her personal and professional development company, she helps attorneys reduce stress, manage priorities, and build a book of business. Prior to her work helping professionals find more balance and success, Heather was a partner and practice group leader at an AmLaw 200 firm. She has been recognized by Best Lawyers in America in the areas of Copyright, Trademark, Intellectual Property Litigation and Patent Litigation, Mid-South SuperLawyers, Benchmark Litigation and Managing IP Stars. She was also named one of Nashville's Top 40 under 40 by the Nashville Business Journal. Heather graduated  summa cum laude   from the University of Louisville and received her  juris doctorate  from Vanderbilt University Law School.

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