#72: Be the CEO of Your Law Firm with Guest Ally Lozano

Today’s episode is a special interview with Ally Lozano. Ally is an immigration lawyer based in Seattle, but she also gives back and helps other solo attorneys, especially women, through her work. In this episode, Ally shares about her struggles and what it took to build a successful practice. We’re also talking about her new book, Be the CEO of Your Law Firm.

Things you will learn in this episode:

  • Why Ally chose to go to law school and focus on immigration work
  • How she made the realization that she needed to act like the CEO of her law firm, not just an associate
  • The mindset shifts she made to turn her firm into a 7-figure business
  • How figuring out your ideal client will help solidify your marketing plan (and business)
  • What small, consistent changes can do for your business
  • Why you need to be tracking your numbers and which metrics matter the most for business growth




Click here for a free excerpt of Ally’s book


Connect with Ally via email at: [email protected]




3rd annual Women, Power and Money conference




The Florence Project


Right-click to download this episode.


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Professional Bio

Heather Joy Hubbard is an attorney, speaker, author, and strategic coach. Through her personal and professional development company, she helps attorneys reduce stress, manage priorities, and build a book of business. Prior to her work helping professionals find more balance and success, Heather was a partner and practice group leader at an AmLaw 200 firm. She has been recognized by Best Lawyers in America in the areas of Copyright, Trademark, Intellectual Property Litigation and Patent Litigation, Mid-South SuperLawyers, Benchmark Litigation and Managing IP Stars. She was also named one of Nashville's Top 40 under 40 by the Nashville Business Journal. Heather graduated  summa cum laude   from the University of Louisville and received her  juris doctorate  from Vanderbilt University Law School.

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