#69: How to Sell Without Being Salesy

Do you hate business development? If the thought of asking someone to hire you makes you sweat and short of breath, today’s episode is for you! Im addressing why there is such a fear of selling legal services when there really doesn’t have to be. After listening to this episode, you’ll have the tools to reframe your approach to business development so you can start selling without being slimy, sleazy, or salesy.

Things you will learn in this episode:

  • How everyone is selling – even if they don’t realize it
  • What is sales and how does it differ from marketing
  • Examples of the different types of marketing and why we hide behind them when developing business
  • The fastest and most effective way to get more clients
  • Why you’re doing a disservice to others when you refrain from selling your legal services
  • How you can start to change your mindset around sales so you don’t feel like you need to take a shower afterward :)


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Professional Bio

Heather Joy Hubbard is an attorney, speaker, author, and strategic coach. Through her personal and professional development company, she helps attorneys reduce stress, manage priorities, and build a book of business. Prior to her work helping professionals find more balance and success, Heather was a partner and practice group leader at an AmLaw 200 firm. She has been recognized by Best Lawyers in America in the areas of Copyright, Trademark, Intellectual Property Litigation and Patent Litigation, Mid-South SuperLawyers, Benchmark Litigation and Managing IP Stars. She was also named one of Nashville's Top 40 under 40 by the Nashville Business Journal. Heather graduated  summa cum laude   from the University of Louisville and received her  juris doctorate  from Vanderbilt University Law School.

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